Technical SEO
Deep technical audits and fixes that make your website fast, crawlable, and search-engine friendly. Without technical SEO, nothing else matters.
What is technical SEO?
Technical SEO is the backend optimisation that makes your website fast, accessible, and understandable to search engines. It is the foundation everything else is built on.
Without technical SEO, nothing else works
You can have the best content and backlinks in the world, but if your website is slow, has crawl errors, or is not mobile-friendly, Google will not rank it. Technical SEO fixes the problems that hold your website back.
- Site speed optimisation
- Core Web Vitals fixes
- Crawl error resolution
- Schema markup implementation
Technical SEO services we provide
Comprehensive technical optimisation covering every aspect of your website's backend performance and accessibility.
Site Speed Optimisation
Image compression, code minification, lazy loading, and CDN integration for sub-1s load times.
Core Web Vitals
Fix LCP, FID, and CLS metrics to meet Google's performance standards and ranking requirements.
Mobile Optimisation
Ensure your website is 100% mobile responsive and passes Google's mobile-first indexing requirements.
Schema Markup
Implement structured data for rich snippets: organization, products, FAQs, reviews, and more.
SSL & Security
HTTPS implementation, security headers, and protection against common vulnerabilities.
Crawl Error Fixes
Identify and fix 404 errors, redirect chains, broken links, and crawl budget issues.
XML Sitemaps
Create and submit optimised XML sitemaps to help search engines discover all your pages.
Site Architecture
Optimise URL structure, internal linking, and navigation for better crawlability and user experience.
Robots.txt & Meta Tags
Configure robots.txt, meta robots tags, and canonical URLs to control search engine indexing.
Before vs. after technical SEO
See the dramatic difference technical optimisation makes to your website's performance and search visibility.
Before Optimisation
- 4.2 second load time
- Failing Core Web Vitals
- 47 crawl errors in Search Console
- No schema markup
- Poor mobile experience
- Redirect chains slowing pages
- Missing HTTPS on some pages
- Broken internal links
After Hellowise Optimisation
- 0.8 second load time
- All Core Web Vitals passing
- Zero crawl errors
- Comprehensive schema markup
- Perfect mobile score (100/100)
- Direct redirects, no chains
- Full HTTPS coverage
- All internal links working
Our technical SEO process
A systematic approach to identifying and fixing every technical issue holding your website back.
Comprehensive Technical Audit
We crawl your entire website using tools like Ahrefs and Sitebulb to identify every technical issue, from broken links to slow-loading pages.
Performance Analysis
We run detailed speed tests using GTmetrix, PageSpeed Insights, and WebPageTest to measure Core Web Vitals and identify bottlenecks.
Priority Fix Plan
We create a prioritised action plan, focusing on high-impact fixes first. You get a clear roadmap with estimated timeframes and expected improvements.
Implementation
Our developers implement the fixes: optimising code, compressing images, fixing errors, implementing schema, and improving site structure.
Testing & Verification
We re-crawl the site and run performance tests to verify all issues are resolved and metrics have improved.
Ongoing Monitoring
We set up automated monitoring to catch new issues before they impact your rankings. Monthly reports show your technical health score.
Technical SEO tools we use
Industry-leading tools to audit, analyse, and optimise every technical aspect of your website.
Frequently asked questions
Common questions about our technical SEO services.
What is technical SEO?
Technical SEO refers to the backend optimisation of your website that helps search engines crawl, index, and understand your content. It includes site speed, mobile responsiveness, site structure, schema markup, and fixing crawl errors.
How important is site speed for SEO?
Extremely important. Google uses page speed as a direct ranking factor. Slow websites have higher bounce rates, lower conversions, and rank lower in search results. We optimise every site to load in under 1 second.
What are Core Web Vitals?
Core Web Vitals are three metrics Google uses to measure user experience: Largest Contentful Paint (loading speed), First Input Delay (interactivity), and Cumulative Layout Shift (visual stability). We optimise all three.
Do I need schema markup on my website?
Yes. Schema markup helps search engines understand your content and can earn you rich snippets in search results (star ratings, FAQs, product info). We implement comprehensive schema for every client.
Get a free technical audit
Tell us about your website and we will provide a comprehensive technical SEO audit within 48 hours.